The content and IA have landed. This is the styling pass — a surface system that finally looks like the brand sounds: confident, warm, decisive, and built for momentum.
3
surface tiers
1
signature gauge
4
color roles, locked
The read
UPSIDE is competent but clinical. Three moves fix it.
Problem 01
One flat plane
90% of every surface is the same off-white divided by hairlines. No depth, no hierarchy.
→ Move
A 3-tier elevation system
Problem 02
Ink navy benched
Your strongest asset only shows in the wordmark & avatar. The command center has no command.
→ Move
Ink hero bands anchor surfaces
Problem 03
Mono-caps static
A great eyebrow label is on every data point, so none of them mean "look here" anymore.
→ Move
One eyebrow per section
System 01 · Surfaces
Three tiers, applied religiously
Depth is the single biggest win. Stop dividing with hairlines; start stacking with elevation.
Paper#FFFDF8
The base canvas. Nothing floats here — it's the floor.
Panelr16 · soft shadow
Raised cards. Warm-tinted shadow in the ink hue — never a flat grey.
$676K ↑
Ink#16243D
Command zones only — heroes, pace headers, focused workbenches. Makes gold detonate.
System 02 · Color
The palette is locked. The discipline is the brand.
Four roles, each meaning one thing. Gold stays flat & solid — but now it carries tactile depth. Nothing here changes; everything here gets used more deliberately.
Ink navy
#16243D
Authority · structure · command
Gold
#F2B705
UPSIDE recommends · attention only
Green
#2E7D59
Growth · on pace · positive
Burgundy
#7A1F2B
Leak · risk · behind
Decision · How much ink?
Three appetites for the dark command band
Same Atlas KPI strip + lens panel header, three levels of ink. Pick one and I'll set the dial for the whole system.
This month
$6.8M
YTD
$69M
Margin
31.8%
MAP REGION
Lens · top customers
This month
$6.8M
Bold
Ink on the KPI strip and the lens. Maximum command-center gravitas.
Mostly paper; ink as a thin accent. Closest to today, gentlest lift.
System 03 · The signature instrument
The gauge, made confident
It appears on Atlas KPIs and every Account dossier — so it should be unmistakably UPSIDE. Thicker arc, warm track, a big tabular number you can read across the room.
Today
56%
Wallet share
+27%
YoY
Thin arc, small number, label competing for room. Reads as decoration, not instrument.
Elevated
56%
Wallet share
+27%
YoY
Thicker arc, dark track, number front-and-center. On ink, the colored arc and gold sing.
System 04 · The recommendation
Flat gold, but tactile
You picked solid gold — keep it. We add depth with a darker bottom edge and a gold-hued glow, so "Run play" feels like pressing momentum. No gradients, no new hues.
Today · flat fill
Run play →
Correct color, but it sits flat on the page — no sense of a button you can push.
Elevated · tactile
Run play →
✦ UPSIDE recommendsthe gold chip, on ink
Same flat gold + a dark bottom edge + a soft gold glow. Pressable, decisive, on-brand.
System 05 · Type rhythm
Make the eyebrow mean something again
The mono caps are a great signal — when they're rare. One per section, lighter, and let Manrope numbers carry the weight.
Today · noisy
This month revenue
$6.8M
YTD · 2026 fiscal
$69M
Average margin pct
31.8%
Elevated · calm
The book · this month
$6.8M
revenue
$69M
YTD +4%
31.8%
avg margin
One eyebrow sets context; plain-case subtitles do the rest. The numbers breathe.
System 06 · Motif & momentum
The up-caret is the brand's heartbeat
Pull the logo's caret out of the corner: a faint watermark in ink bands, the marker for positive trends, a quiet tick of life on a win. Subtle — professional first.
As watermark
Quiet brand texture inside every ink band.
As trend marker
⌃+27%
⌃-21%
Growth rises; risk inverts. Direction is felt, not just read.
As a win moment
On pace
A small green pulse when a rep hits pace or a play closes the loop. Reward, never confetti.
Applied · Atlas Home (priority surface)
It all comes together on Atlas
Same content, same map, same accounts — the system does the lifting. Shown here with the Measured ink appetite.
Before
This month
$6.8M
YTD
$69M
Avg margin
31.8%
Days left
18
North America
MAP
Lens · top customers
This month
$6.8M 70 active
After
The book · this month
$6.8M
revenue booked
$69M
YTD +4%
31.8%
avg margin
18d
left in quarter
North America
GrowingSteadyRisk
MAP · DORLING DOTS
Lens · top customers
This month
$6.8M70 active
✦16 accounts not called in 90d — $15M at stake
Recommended rollout
Approve the direction → I roll it across all six
01
Atlas Home
Your priority — full polish first.
02
Daily Work + Signals
Ink pace header; gauge & gold pass.
03
Scoreboard + Grow
Tiers, type rhythm, win moments.
04
Account Detail + Ops
Gauge dossier; back-office calm.
No content moves, no IA changes — purely surfaces, gauges, gold, and type. Tell me which ink appetite you want and I'll start on Atlas.