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Flow decomposition · trailing 4 qtr mutually-exhaustive · sums to net exactly

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Net · 6 qtr

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Cause mart · GM at stake attributed at account grain · click to drill

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Named-brand healthGM last 4q vs prior · account base

BrandGM 4qvs priorAccounts

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Tier mobilityaccounts moving tiers · YTD

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accounts

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◷

Committed-plan cone is a proposed contract

No commitment store yet — these three futures are modeled off the flow trend, not committed plans.

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net · year-end

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Exec intelligence growth flows · primary driver · pricing risk

Book growth accounting, the dominant GM driver per rep, and the pricing + whitespace read on the top leak account. Raw gm_q / yoy_delta / total_variance / opportunity_usd stay server-side.